How much to charge for a social media kit?
Most freelance social media kits land between $300 and $1,500, and the price moves once you count how many formats and how much handoff the client actually needs.
A social kit job is templates in more than one format, a cover set, and a guide for whoever keeps posting after you leave. 'Just templates' is usually three deliverables wearing one name.
Price more for tight deadlines
Complex projects tend to cost more
Price more if you're more experienced
Social media kit pricing in detail
Rates by level
| Level | Per project | Hourly |
|---|---|---|
| Under 1 year | $100–300 | $25–50 |
| 1 to 3 years | $300–800 | $45–75 |
| 3 to 7 years | $800–2,000 | $75–130 |
| 7+ years | $2,000–5,000 | $130–200 |
Under 1 year, you are pricing a handful of files. At 1 to 3, a set someone else can keep using. At 3 to 7, a system across every format they post in. 60% of clients will only pay up to $500. Only 15% pay over $1,500.
Why the range will not help you
The range is for a social kit in the abstract. The client in your inbox wants ten post templates, five story frames, a highlight cover set, and a guide so their intern can keep making posts after you're gone. That is a different price, and it is not on any chart.
A typical brief, priced
“A skincare brand wants a starter kit: 10 Instagram post templates, 5 story templates, a highlight cover set, and a one-page style guide so their intern can keep making posts after I'm done. I was going to say $250 since it's just templates.”
| Templates: 10 static posts | $400 |
| Templates: 5 story frames | $200 |
| Highlight cover set | $100 |
| One-page style guide | $150 |
| Handoff and file setup | $150 |
| Total | $1,000 |
You said $250. Ten templates plus a guide someone else has to use is $1,000. Templates that outlive you cost more than a single post.
What people forget to charge
- The 'someone else will use this' tax: an editable file set and a style guide.
- Highlight covers, priced as their own small deliverable.
- Different formats need different templates: feed, story and reel are not the same canvas.
- The handoff format. Canva, Figma or both is a real decision with real setup time.
- Usage rights, if the kit gets reused in paid ads later.
- Revision rounds, especially once a second person on their team weighs in.
How to say it to the client
“This is not one template, it's a kit: feed posts, stories, covers and a guide for whoever posts after me. Here is what each piece is, and you can drop any of them.”
FAQ
How many templates should a starter kit include?
Enough to cover a normal week: a handful of post layouts, a story frame or two, and a cover set. Fewer than that is a one-off design, not a kit.
Do I charge extra if someone else will use the templates?
Yes. Files someone else edits need to be cleaner and better labeled, and that's real time.
Canva or Figma, does it matter for price?
It changes setup time, not the design work. Building for Canva's constraints often takes longer, not less.
What if they want a kit and a monthly retainer?
Price them separately. The kit is a one-time asset; a retainer is ongoing production.
Is $250 ever fair for a full kit?
For three or four templates with no guide, maybe. Once a guide and multiple formats show up, no.